In today’s fast-paced business environment, digital literacy is no longer optional for small businesses looking to grow and thrive. By proactively navigating the digital landscape, business owners can bridge the digital divide and unlock opportunities for increased efficiency, customer engagement, and competitiveness.
To help local businesses embrace these opportunities, the Small Business Council (SBC) hosted a “Lunch and Learn” session titled “Navigating the Digital Landscape: A Small Business Owner’s Guide.” The event featured insightful presentations from Mann Deynoodt of Deynoodt Marketing and Cara Herrin from Push Design, who shared foundational strategies for digital marketing success.
The speakers covered key topics, including the importance of:
- Building and maintaining a professional website
- Leveraging social media platforms effectively
- Utilizing email marketing to engage customers
- Optimizing Google Business Profiles for visibility
Attendees were encouraged to take these actionable steps to enhance their digital presence:
- Review your current digital presence across websites, social media, and other platforms.
- Identify one area for immediate improvement to focus your efforts.
- Set specific, measurable goals for your digital marketing strategy.
- Commit to regular, consistent activity across your chosen platforms.
By empowering small business owners with practical tools and knowledge, the SBC continues to support local businesses in navigating the ever-evolving digital landscape with confidence.